As Dick's store grew from one to two, the name was changed from Free People to Urban Outfitters. Demand was almost immediate and to meet this overwhelming need, she and Dick decided to create a wholesale line. It was very well-received, so much so that Dick separated the businesses. For a while, the wholesale line took on many personalities: Bulldog, Ecote, Cooperative, Anthropologie, and then in 1984 a new life was breathed into the name Free People. And that's us.