Faithfull the Brand was established in 2012 on the Island of Bali, Indonesia by the two friends Australian Sarah-Jane Abrahams & Norwegian Helle Them-Enger.
Their friendship allows them to fuse Scandinavian simplicity with the Australian laid-back spirit. Together they create the perfect balance with their diverse backgrounds in design & marketing, sales & retail.
The name 'Faithfull' comes from their love for all things Marianne Faithfull - who is ever evolving with her style, in fashion, music. She has always followed her own rules.